You’ll be scored based on the following key areas:
Brand Awareness
Your brand is what connects to the hearts and the minds of your audience. Your brand must be a reflection of your companies values and vision for the future.
Engagement
Companies win when they authentically listen & engage with their audience. Have a clear content strategy that communicates the right message, to the right people, in the right way.
Conversion
Are your efforts resulting in a clear ROI for the business? High converting marketing is a combination of consistency across channels, testing & pivoting and follow up.
